Beales dept store are at it, here. Apparently tigers are for girls, and the Bambi-with-pink-hair-dye Pokémon, Deerling, is for boys.
Don't ask us, we're just reporting.
We think children can decide for themselves what toys they want to play with without retailers encouraging them to conform to old-fashioned stereotypes. If a girl wants to play with Lego or Transformers or Batman, or a boy wants to play with Hello Kitty or My Little Pony or Batgirl, there's no reason to make them feel that they're making the wrong choice as defined by what's between their legs. Spotted a shop with sexist shelves? Tweet #retailsexism with store name, date, location!
Tuesday, December 20, 2011
Sunday, December 11, 2011
Walk of Shame for sexist Harvey Nicks
The festive season has seen the big retailers fire all barrels in their marketing department, with some of them opening the sexist door. Here's an example, submitted by Natasha:
Natasha remarks that the advert's message is "degrading to women everywhere... shows women in a bad light, if you're poor and can't afford an expensive outfit, not good looking, overweight etc... then you are not worth a second look."
Tuesday, November 29, 2011
Roll back gender roles
ASDA in Mansfield. Toy Story stuff is for masculine male manly boys only - including a unicorn named Buttercup ('Butch' to friends)
Tuesday, November 22, 2011
Sexism Made Fabulous
Facing shelves in Debenhams UK.
Just out of shot on the end of the girls shelves is a Gruffalo. We're not sure what qualifies him as a poor choice of toy for a little boy. Maybe he's there to balance the Disney Princesses that seem to have infiltrated the boys-only Lego Police?
Just out of shot on the end of the girls shelves is a Gruffalo. We're not sure what qualifies him as a poor choice of toy for a little boy. Maybe he's there to balance the Disney Princesses that seem to have infiltrated the boys-only Lego Police?
I find your sexist merchandising disturbing.
Taken in Tesco UK. Lego selection had a number of sets containing a female character, yet the display seems designed to discourage girls from having a look.
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