We think children can decide for themselves what toys they want to play with without retailers encouraging them to conform to old-fashioned stereotypes.
If a girl wants to play with Lego or Transformers or Batman, or a boy wants to play with Hello Kitty or My Little Pony or Batgirl, there's no reason to make them feel that they're making the wrong choice as defined by what's between their legs.
Spotted a shop with sexist shelves? Tweet #retailsexism with store name, date, location!
Tuesday, November 22, 2011
I find your sexist merchandising disturbing.
Taken in Tesco UK. Lego selection had a number of sets containing a female character, yet the display seems designed to discourage girls from having a look.
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