Retail Sexism

We think children can decide for themselves what toys they want to play with without retailers encouraging them to conform to old-fashioned stereotypes. If a girl wants to play with Lego or Transformers or Batman, or a boy wants to play with Hello Kitty or My Little Pony or Batgirl, there's no reason to make them feel that they're making the wrong choice as defined by what's between their legs. Spotted a shop with sexist shelves? Tweet #retailsexism with store name, date, location!

Tuesday, November 29, 2011

Roll back gender roles

ASDA in Mansfield. Toy Story stuff is for masculine male manly boys only - including a unicorn named Buttercup ('Butch' to friends)

Tuesday, November 22, 2011

Sexism Made Fabulous

Facing shelves in Debenhams UK.

Just out of shot on the end of the girls shelves is a Gruffalo. We're not sure what qualifies him as a poor choice of toy for a little boy. Maybe he's there to balance the Disney Princesses that seem to have infiltrated the boys-only Lego Police?

I find your sexist merchandising disturbing.

Taken in Tesco UK. Lego selection had a number of sets containing a female character, yet the display seems designed to discourage girls from having a look.